Using Instagram As Lead Generation Platform

 

Instagram boasts over its more than 1 billion monthly active users, and that is not without a good reason. Today, Instagram has become one of the most significant attractions for brands, businesses, and marketers of every niche.

According to the stats, more than 60% of the brands claim that the number of leads generated on Instagram is higher than any other premium social media platform. So technically, if you’re not leveraging Instagram to generate leads, you’re leaving out significant revenue on the table.

Here’s why you need to leverage Instagram for generating leads.

Why Use Instagram To Generate Leads

It Has Great Tools For Video Marketing

We all know how great videos are for advertising a product. Well, Instagram has got all the great tools that you need for video marketing like Stories, video-posts, Instagram Reels, and IGTV. If used efficiently, these tools can attract a lot of audiences and bring in significant conversion rates.

Higher Engagement Through Explainer Videos

People prefer watching videos about a product instead of reading text blocks. So, if you know how to make an explainer video, you’re already ahead of the competition. According to the stats, more than 70% of people claim that they have purchased a product after watching a video.

Also, the audience on Instagram is more engaging than other social media platforms.

Hash Tags And Swipe Up

Initially introduced by Twitter, Hashtags were a way to search and get found on social media platforms. This trend received much recognition on Instagram as it has become a significant method for different businesses to be found on Instagram today.

Swipe up is also a great feature that comes in with Instagram stories; if a user is interested in your product after they have watched your uploaded story, they can swipe up and land straight on your website’s homepage or on the landing page.

Following is a list down of some tips that you can leverage on Instagram for leads generation.

Targeting The Right Audience

To successfully generate leads, the most important aspect is to target the right audience. You can’t expect people who are looking for health supplements to purchase a car from you. The ideal approach for targeting the right audience is to answer these questions.

·         What are the problems that your audience is facing?

·         What is the problem that your product is going to solve?

Answering these questions will make it much easier for you to find the right target audience on Instagram. Also, this will increase your chances of making sales when they reach the bottom of your funnel.

Post Consistently

To make your presence felt, it is important to post videos or images on Instagram feed consistently, at least one post per day. You should also make sure your posting content is in-depth with relevant hashtags related to your brand and business niche. You can do this by using online tools to schedule your content ahead of time.

It is important to know that posting 5-15 stories a day can give you significant results with Instagram stories. This is because if you post less than five times a day, you’ll get minimal views. After all, your audience would see you as infrequent.

Similarly, if you’ll post more than 15 stories in a single day, you’re most likely to annoy the audience, and your viewers will decline. Therefore, the ideal number of stories to post in a day is between 5 and 15.

However, one thing to remember is that if you’re posting all the stories at once will get you, minimal viewers, because on Instagram, every time you post a story, you appear first in the user’s newsfeed.

Therefore, it is important to post your stories throughout the day and stay on top of the feed to gain more views.

Practice these tips for effective leads generation on Instagram.